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  • Assist in Coordinating marketing activities for all Communications OTTO product lines including tradeshow development, product planning, collateral support material, web updates, advertising and internal/external communication to increase awareness of the OTTO brand and product lines.

    • Assist with copywriting and editing of a variety of content in multiple mediums including, sell sheets, brochures, catalogs, blogs, press releases. Ability to adapt your writing style to our brand tone and voice.
    • Collaborate with graphic designers, other writers, photographers, videographers, digital retouchers, proofreaders and editors
    • Coordinate printing production, mailings etc.
    • Assist with event activities, planning & logistics, including industry trade shows, regional seminars, webinars, and meetings
    • Manage relationship with exhibit house and external vendors; responsible for corresponding with vendors to keep marketing programs on track.
    • Manage data entry and administrative processes; Generate reports for management to use for market analysis and ROI
    • Build, maintain, and manage email lists and campaigns, including subject line A/B testing, calls-to-action, and content used in email sends.
    • Segment lists based on customer interests and behaviors to increase engagement and nurture qualified leads
    • Measure results to optimize the perspective customer segments and convert qualified leads to sales
    • Assist in minor website management
    • Coordinate processing marketing invoices 
    • Assist with other related duties as required or assigned.
    • Excels in a high volume environment.
    • Highly organized, detail-oriented and ability to multi-task.
    • Ability to research and report information.
    • Must be self-motivated.
    • Great eye for cutting edge design
    • Energetic with desire to learn and grow
    • Excellent oral and written communication skills.
    • Experience in project management/event management
    • Experience is developing collateral material that displays consistency across the brand portfolio
    • Strong computer skills including Microsoft Office products.Bachelor’s Degree in Marketing or related field
    • 3-6 years’ experience in B2B marketing 
    • Copywriting, email campaign, and tradeshow experience desired.
    • Bonus: Adobe InDesign, Adobe Photoshop, Creative Suite and web content management system: Sitecore

    OTTO Engineering is an Equal Opportunity Employer: Disability/Veteran

  • 6/26/2019

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