Getting the Most Out of Trade Shows

As spring arrives, so does the beginning of the trade show season and we execute on our annual event calendar.  Each show represents a unique opportunity to introduce ourselves to new customers, nurture existing ones and learn more about the competitive landscape. 

We acquire insights from every show and use that data to improve our tradeshow processes.  We adjust what needs fixing and enhance what went well.  Tradeshows can be rewarding but they require thorough and careful planning combined with various types of “behind the scenes” activities to ensure success.

Prior to every major show we use the following guidelines:

 

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